|
Laura Ries is an author of marketing books and co-founder in of the advertising consultancy firm Ries & Ries with her father, Al Ries. ==Books== Works by Laura Ries * ''22 Immutable Laws of Branding'' (1998) ISBN 978-0060007737 * ''11 Immutable Laws of Internet Branding'' (2000) ISBN 978-0060196219 * ''The Fall of Advertising and the Rise of PR'' (2002) ISBN 978-0060081980 * ''The Origin of Brands'' (2004) ISBN 978-0060570156 * Visual hammer About her books. The 22 Immutable Laws of Branding (1998). This book covers every aspect of branding from the name to the category, from expansion to contraction, from the use of PR and advertising, to the shape and color of logotypes. Known as the Branding Bible. The 11 Immutable Laws of Internet Branding (2000). This book supplements the 22 laws by adding 11 additional laws that cover the special needs of Internet brands like interactivity, proper names and divergence. The Fall of Advertising & the Rise of PR (2002). This book contradicts traditional wisdom that calls for new brands to be launched with a big-bang advertising campaign. PR first to establish credibility, advertising second to maintain market share. The Origin of Brands (2004). Divergence, an idea borrowed from Charles Darwin’s Origin of Species, creates endless opportunities to build new brands. Every brand needs to evolve, but new brands should take advantage of divergence to create new categories. The Origin of Brands (2004). Divergence, an idea borrowed from Charles Darwin’s Origin of Species, creates endless opportunities to build new brands. Every brand needs to evolve, but new brands should take advantage of divergence to create new categories. Visual Hammer (2012). The critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind. This book outlines the steps a brand needs to take to develop a visual hammer. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Laura Ries」の詳細全文を読む スポンサード リンク
|